Trade show videos can generate excitement, educate prospects about your product or service, and help you stand out from the crowd. They can help you make the most of your time on the trade show floor, even if masks and social distancing put a damper on attendance. Most importantly, stay flexible. Your trade show might switch to a virtual format at the last minute. Attendees might change their plans. With video, you’ll be prepared to stay connected no matter how circumstances change.
Most attendees are at a show to learn more about a service or product and are willing to spend some time doing so.
A well-designed video captures the eye and gets your message across, even if you can’t talk to an attendee face-to-face. If the trade show switches to a virtual format at the last minute, your videos can still work.
