Animation used in videos help to explain tricky processes or concepts, sell a product, or even just to gain recognition for a product. It's also an effective way to explain a scientific process or something that you can't see with the human eye. Everyone resonates with animation in some way or another, so these tend to grab attention more effectively.
Using animation in video is an exciting way to visually convey a branded message. It offers the ability to simplify messages while also staying true to a company’s brand. It is a way a business can create a unique user experience.
