For companies looking to recruit the best potential candidates, there is no better tool than a recruitment video. With YouTube second only to Google as a search engine, video is more crucial then ever to communicate with the widest audience.
Recruitment videos with a testimonial element provide a first-hand glimpse into company culture and the passion its employees have for the work they are doing. This insider viewpoint is far more meaningful in communicating a message than standard web or print recruiting content and the ability for viral sharing extends its reach even further.
The goal of a good recruitment video is to show potential candidates what life would be like if they worked for your company. This is something that cannot be learned over the phone or even in a single in-person interview.
Use a recruitment video to show an authentic portrayal of an actual day in your business. This provides an opportunity to showcase the true feel of the office and turn the location, aesthetics, and personalities that make up the company into selling points.
