A good product or service video shows people the ins and outs of what you have to offer. They can see how it could work for them, or, more importantly, how it might not work for them.
Included in a product and/or service video?
· Context is king.
· Show AND tell.
· Share your story — or let your customers tell it for you.
· Customize, customize, customize.
· Cater to your target audience.
· Inject some personality.
· Include a call to action so people know how and where to buy.
