For companies looking to recruit the best potential candidates, there is no better tool than a recruitment video.
Videos with a testimonial show company culture and the passion its employees have for the work they do. People are more likely to listen to your message if you tell it through an insider's perspective. That point-of-view makes your message more likely to go viral.
The goal of a good recruitment video is to show potential candidates what life would be like if they worked for your company. Understanding life at a company is something someone can't experience over the phone or even in a single in-person interview.
Use a recruitment video to show an authentic portrayal of an actual day in your business. The video will show the company's true environment and turn the location, aesthetics, and personalities into selling points.
