Video allows you to be concise and capture viewers' interest in the first few seconds. Social media success is about making content that is long enough to keep viewers interested, but not too long, so people want more.
If your brand wants to stay relevant and engage your audience, then you need to be using social media video in your marketing strategy.
Audiences and potential customers all have access to mobile devices with social media apps and they want to be entertained especially if it also educates them.
Effective social videos are short. This doesn’t leave a lot of room for in-depth subjects. It gives enough time to tell a story or focus on one big event, like entertaining, informative, or affecting.
