VIDEO PROCESS
The Process of Videography
Our process starts long before the cameras start rolling. Our goal throughout is to make sure that everything goes smoothly and that you can leverage whatever we produce in as many ways as possible.. You can't just limit your video marketing to YouTube. You need to consider other platforms where video can be used, such as your website, email, social media, or even a QR code. Whatever works for you, just make sure you're using video wherever possible.
We will work with you throughout the video production process to achieve what you want. And we're there for you if you're not sure what will help your business goals. We have ideas, new, and old, that can move your business forward.
Pre-Production – What is it and what does it mean?
The first step in the video production process is the pre-production phase. During this step we learn about your business. How you sell and market, who your audience is, what your goals and objectives are, and what type of video you want to make. If your project requires a script, we will work with you to be sure that every word is in place and approved before we start shooting anything.
Next, if necessary, we’ll plan out camera angles and determine what equipment and other resources will be required to capture the footage we need. We'll help you prepare your location, actors, and staff for the shoot. We make sure everything is ready for the camera.
Production – Time to get the cameras rolling
On the day of the shoot, Linzer Productions will arrive with lots of equipment and plenty of enthusiasm to get everyone pumped up. If the project calls for employees and/or your customers to appear on screen, they will be in good hands. Being on camera can be scary for most people, especially when sharing personal stories about experiences with companies, products, or services. Even people who are used to public speaking will sometimes feel out of their depth in front of the camera. We pride ourselves on making employees and customers feel comfortable and letting them speak freely. Our experience and professionalism allow us to guide you through the shoot and get the job done.
Post-Production – This is where it all happens
After shooting has wrapped and we have all the materials we need to tell your story, we go into editing. We will skillfully comb through all the footage with an eye to preserving authenticity. If narration is needed, we will present options for consideration and then record the voice-over. If music is needed, we'll look in our licensed library for songs that fit the mood. Once we have blended all of the elements into a complete video, we will present the first draft for your approval. Generally, it takes just one more round of tweaking to complete the final version and deliver the encoded files.
PRODUCTION SERVICES
We have a hands-on approach to make sure your video project delivers on time and within budget. Projects include:
● Determining objective
● Setting a concept/strategy
● Imaging and stylizing
● Scripting
● Filming
● Editing
● Animating
● Voicing
● Licenced Music