With all the distractions and number of people working remotely today, brands are engaged in a constant battle to capture people’s attention. Many of them succeed with video storytelling.
Video storytelling is a marketing tactic that uses the naturally engaging video format to tell a story about a brand, company, product or service. Video storytelling guides viewers through relatable narrative-based content that gets to the heart of their pain points, ignites an emotional connection, and presents a satisfying solution. People get pulled into what’s happening due to a combination of factors, ranging from camera angles to the soundtrack, the characters and the emotion of the story itself.
Video presents a fantastic opportunity to tell a compelling brand story in an easily digestible package. As the technology has evolved, price points have come down, social platforms have embraced it, and audiences have come to expect as a method of communication.
