Are you making the most of your video assets across social media?

As you’re learning more about video social media marketing, you may wonder why it’s important to your business. Video allows you to be concise and capture viewers' interest in the first few seconds. Social media success lies in the ability to condense information down into easily digestible snippets of content that is long enough to maintain viewers' attention but short enough to leave them wanting more.

PEOPLE ENJOY VIDEOS

Videos are a popular form of social media content. People enjoy watching videos and obtaining information from them. It’s easy to engage your audience by using videos on your social media pages. They’re more likely to engage with your social pages if you use videos.

Use different social media platforms, such as:

  • Facebook

  • Instagram

  • Twitter

  • LinkedIn

  • YouTube

Remember too that storytelling has always played a part in successful marketing, especially with video and on social media.

Stories enable you to build personality and create a connection with your business. Social media storytelling is not just a tactic to sell your products or services. With storytelling, you tell your audience what your brand is all about. Storytelling, in the social media marketing sense, means that you use social media to tell your brands story, to convey its voice. And what better way to do that than with video.

andy Jagolinzer