Demo Videos Can Drive a Sales Pipeline and Revenue
In this time of working remotely a tool that is often overlook is the demo video. A demo video, or demonstration video, is a practical presentation of how something works to educate your viewer. For example, showing how to use software, setting up a new device, or explaining a complex topic. Demo videos assist in explaining your product or service. They can speed up the buying cycles and save you time.
The benefits of demo videos are that they’re repeatable. An unlimited number of viewers can watch the same information in video format, which is a lot more approachable than a long block of text. Demos also provide entertainment value: People love videos, which take very little mental effort to consume, and many buyers today, expect them.
Demo videos about your product or service help get true information about what you do in front of buyers early in their buying cycle, which can generate more qualified and faster-moving leads. Buyers who watch product demo videos early on are more resistant to misinformation from competitors, making this an incredibly valuable type of video.
In short demo videos are a great tool in the marketing and sales toolbox.
Think of these situations:
Top of Funnel: Use a short brief demo video to highlight benefits.
Middle of Funnel: Use an overview demo to explain capabilities. Post it on YouTube, Vimeo, the Web site for discoverability.
Bottom of Funnel: Use a demo video to explain features.
