One of the great things about QR codes is that they can add a new dimension to printed materials by sending users directly to a video that complements the printed piece. QR or "Quick Response" codes are an effective way for marketers to extend product or service information, special offers or unique content to smart phone users. By automatically linking the mobile user to a landing page, marketing offer, website or video, companies create another "touch" point with their audience.

Breathe Life Into Print Marketing

Let’s say, for example, that you’d like to use a billboard style backdrop at a trade show. These are large scale print ads that need to be distinguishable from a distance or as folks are walking past and do not want to engage in order for the initial investment to make sense. Marketers may choose a billboard style backdrop for the purpose of spreading brand awareness for a particular product or service in order to drive purchases.

In today’s technological world, this often involves readers visiting a particular website, social media, or other digital platforms. The trouble with this model is that on the one hand, if you’ve included a link on your billboard style backdrop , a reader has to find a way to look it up later. Maybe they find it, maybe they don’t. As a result, the whole ROI (return on investment) process is a giant guessing game, because you don’t know which purchases are a direct result of your billboard style backdrop.

Here is where QR Codes come into play. First off, you can add rich media formats to print ads like billboard style backdrop using a particular QR Code. This then makes your billboard style backdrop much more interactive by adding videos or sounds. Secondly, the reader now has a direct way to access your link by scanning your QR Code. This process is tracked in QR Code Generator software so you can monitor each QR Code scan your billboard style backdrop gets.

Below are two examples of how we integrated video into collateral materials.

Use QR Codes For Linking Video To Enhance Printed Content

Breathe Life Into Print Marketing

DON’T TELL EM’ WHAT YOU DO,

SHOW EM’ WHAT YOU DO