Coming up with video content to produce isn’t always easy. Clients are always asking for different ways to use video as part of their strategy. Below are 24 ideas for videos for the next piece of video marketing content that we can create together. This list of campaign video ideas for content will help you mix things up and drive more engagement–and hopefully more reach and conversions–for your campaign.
#1 – Announce Something Big
Don’t just post an image with text. Post a short video announcing the next big deal about your business and spread it on social media. Video marketing content allows you to build hype through genuine personality and on-screen animations.
#2 – Parody Something Popular
Creating a parody can be one of the more creative video ideas for online content creators on this list. Can you think up a clever spin-off of a famous movie clip, music video, or something funny that has been making its rounds across the internet recently? People love seeing twists on relevant and fresh topics and, if you think of something original, you can use this fact to the advantage of your business. Act quickly, and don’t let the trend fade before you post a video.
#3 – Capture Testimonials
Far too many businesses these days have missed out on the power of video testimonials. Having short written testimonials on your website is undoubtedly beneficial, but you should also interview your best customers and turn that footage into video testimonials. Video testimonials are more trustworthy compared to written ones. They bring the story of your best customers to life, making it easier for prospects to connect with their message.
#4 – Show Them How
Don’t just tell your customers how they can use your product, show them by utilizing a video walk-through of your product or service. Demonstrate how it can help their business by getting hands-on and emphasizing the selling points.
#5 – Host a Q&A Session
Your audience is bound to have some questions about your product or service. Maybe you get a lot of calls to customer service, emails or comments with a lot of repeated questions. By taking these questions into a live stream and answering them for your viewers, you’ll help engage interested visitors and possibly turn them into customers.
#6 – Go Behind-The-Scenes
Who doesn’t like getting a sneak peek into the back-of-the-house operations of your business? It makes them feel like they are getting something exclusive and as though they’re in on a secret. It can make them feel very included in your brand and build a stronger connection while also raising interest in your product or service. If you have something new in the works, share a little bit with your audience to spark their interest.
#7 – Showcase the Creative Process
Are you developing a new product? Showcase the work that goes into it by highlighting all the steps you had to take to get from concept to finished product. If it’s a service that you offer, you might take your customers through the process of getting from Point A to Point X, Y, or Z.
#8 – Live Stream and Event or Meeting
Many businesses participate in educational talks, conferences and other events. These events can be great content to live stream – in their entirety or just a few highlights. The content is there for the taking and it can be as simple as pulling out your cell phone to broadcast it live.
#9 – Show What NOT To Do
Do people sometimes make mistakes about how to use your product? Make an educational video marketing content demonstrating the “Top 3 Ways People Go Wrong With ________”. You can also put a humorous spin on the video by including one or two mistakes that are merely off-the-wall and entirely filmed for comedy purposes.
#10 – Introduce the Team
People like putting a face to the name. Whether it’s just you or a whole team of individuals, getting face-to-face with your customers and telling them who’s behind the brand can help build authority. Have each team member state what they do, and then share a story or answer some fun questions so they can make a connection with your viewers.
#11 – Conduct Interviews
Would it be appropriate for your brand to bring in an industry expert and ask them some questions? Answering questions like these can benefit your audience and help position your brand as an authority. It can also open you up to a broader audience who has a connection with the person you are interviewing.
#12 – Use a Whiteboard
Whiteboard videos were all the rage a couple of years back. While the hype has died down, you can still utilize them to help add a new aspect to your video campaign. Get a large whiteboard to use in your next piece of video marketing content and have a person utilize it for writing down important points or even illustrating little drawings. They don’t have to be an artist to use a whiteboard for an extra boost of intrigue.
#13 – Share A Screen
Is there a way you can utilize a screen capture software to give a walk-through of your software or something to do with your business? Like maybe showing them how to enter into your online member’s area or use your product to the greatest extent. Screen sharing adds an extra aspect that can help with tutorials.
#14 – Unbox A Product
Are there certain products or tools that you utilize in your niche? Something you think your audience will find helpful? Or maybe your own product? Do an unboxing or product review video and share the value of that product with your customers.
#15 – Day-In-The-Life
Everybody loves getting to see life through someone else’s eyes. What does a day-in-the-life look like at your business? Film some short clips throughout the day at your office and then compile them together to showcase the fun culture of your brand.
#16 – Before and After
Before and after pictures can be compelling for certain types of products, including clients’ projects, renovations, and some other services. Take a before and after video to highlight what your product or service helped accomplish.
#17 – Time Lapse
Is there an extended project that you can take video footage of and then speed up to create a time-lapse effect of something being built? People love watching things come together in a fast-forward style, whether it took hours, days, or months of real-time work.
#18 – Reveal Something
There’s no better way to launch a new product than to highlight its features and demonstrate it in action than through a video. In this way, video marketing content is excellent for building excitement and trust.
#19 – Say Thank You
Did your last event turn out to be a huge success? What about your latest launch? Taking a moment to thank your audience works in two ways: It expresses appreciation for your current customers, and it highlights your product/service/brand’s popularity for newcomers.
#20 – Tell Stories
Are there some engaging stories you can tell that are related to your niche or business? If you can cleverly share it through the use of video, you can find that stories are a great marketing tool. Some exaggeration is acceptable as long as you keep it real.
#21 – Roundups
Have you had a lot of fun videos over the years? Why not make a video compilation highlighting some of them? Like the “Best Bloopers of 2021” or the “Funniest Videos of the Year” that highlights a specific topic or period.
#22 – Build Buzz
Is there something exciting that’s soon to happen with your business? Use your next videos to hint at this announcement and start building excitement about it. This type of video can also encourage first-time viewers to click the subscribe button. If you end the video with a tease to an upcoming video that’s bound to blow their minds.
#23 – Tour Your Office
People love getting to see other parts of your office or facility and figuring out what goes into making your products. Giving your audience a tour of your office, especially by making it an exclusive video can boost interest and engagement.
#24 – Perform a Publicity Stunt
Publicity stunts can be the perfect way to utilize video content for your brand. Come up with a creative video idea your brand can use to build interest in your product and make it viral-worthy. This video type can turn out to be a massive success if approached correctly, so invest time into something exciting.
There are so many more ways to use video in your marketing, but hopefully these go the juices flowing and you thinking of ways to engage your audience.
