You Should Include Videos With Your Press Releases, Why?

If you would like your news announcements to produce more views, more full-page reads, more click-throughs, better engagement, and ultimately, more action on the part of readers, one way to do this is to embed short videos into press releases.

 It’s simple and here is why.

People respond to voices and faces in a way that text cannot possibly match. In addition, the emotions of people in the videos – the excitement and passion is infectious and spreads to the individual who may be watching. Plus, videos contain movement; even simple hand motions and animations draw attention.

This type of engagement makes it  more likely an individual will read your press release in its entirety and click through to your web site to join your newsletter, read your blog, or buy your products.  

We know there’s a ton of competition out there, all vying for the limited time and attention of your customers, clients and consumers. Adding video content gives you a serious edge. With it, your press releases have a much better chance of making a lasting impression on anyone who reads them.