The goal of a good recruitment video is to show potential candidates what life would be like if they worked for your company. This is something that cannot be learned over the phone or even in a single in-person interview.

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Linzer Productions pitched the idea to create a series of educational videos that would reach Bixby International's target audience and talk to them at their level. It needed to be visually interesting and supply more information than a standard pitch, a sales tool without being a hard sell.

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All businesses are facing challenging times as the economic impact of the pandemic. And when faced with challenges like this, it's time to prepare your business for the long haul. In other words, we need to work smarter, and be ready to tackle the challenges ahead.

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One of the biggest distractions when watching a video is the quality of the audio. Within the first few seconds it’s possible to tell that the audio has been recorded badly and more often than not it is not fun to listen to. Poor audio can ruin the credibility of your business's message and brand.

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Demo videos about your product or service help get true information about what you do in front of buyers early in their buying cycle, which can generate more qualified and faster-moving leads.

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Videos are a popular form of social media content. People enjoy watching videos and obtaining information from them. It’s easy to engage your audience by using videos on your social media pages. They’re more likely to engage with your social pages if you use videos.

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Video storytelling is a marketing tactic that uses the naturally engaging video format to tell a story about a brand, company, product or service. Video storytelling guides viewers through relatable narrative-based content that gets to the heart of their pain points, ignites an emotional connection, and presents a satisfying solution.

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